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Crocs Expand Metaverse Presence

Crocs is expanding its collaboration with experiential commerce platform Obsess to offer a new metaverse shopping experience. "The Crocs Jibbitz Experience includes the brand’s first-ever 3D Jibbitz Customizer, a feature engineered by Obsess to provide consumers with a mix-and-match tool to create their own custom pair of Crocs with Jibbitz charms, which can then be purchased directly from the metaverse store," per Chain Store Age."The store features five virtual departments, each themed for a different Jibbitz assortment type such as Letters to Food and Animals.The Jibbitz Experience also features an arcade-style claw machine game, in which users can collect virtual Jibbitz in order to win physical Jibbitz that cost one cent."



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