Magazine Targets New Parents

  • January 18, 2006
Parents of newborns have a new resource to turn to with the launch of New Family, First Year Guide by GiftPax Media. The new magazine will be printed quarterly with a controlled circulation of 900,000 per issue, or 3.6 million annually. Editorial content includes practical advice on the kinds of problems and issues facing new parents in the first year after giving birth to a child. New mothers will receive the title within 24-48 hours of giving birth as part of a GiftPax sample bag distributed to hospitals and birthing centers nationwide. Children's book author Marian Edelman Borden will serve as editor in chief, the company said.

--John Wolfe

Next story loading loading..