Porsche Engages Consumers Via Studio Space

Porsche Cars North America is opening its first Porsche Studio in the United States.

As part of the festivities, the rock band Foreigner performed at the Portland, Oregon studio for about a thousand guests.

The location “offers our customers a warm, inviting, and convenient new place to engage with Porsche, whether configuring their new dream car, taking delivery, or just stopping by for an espresso,” says Joe Lawrence, executive vice president and COO of Porsche Cars North America.

The concept is similar to one tried by Cadillac when the brand was headquartered in New York. Cadillac House was open in the SoHo neighborhood from 2016 to 2019. 

Another luxury brand, Genesis, also opened a similar concept in New York’s Meatpacking District in 2021. It includes a restaurant, showroom, tea pavilion and library. 



Porsche Studio Portland is in the city’s fashionable Pearl District, known for its art galleries, microbreweries and the iconic Powell City of Books.

The boutique-like facility features a 12,920 sq-ft studio space over two floors.

A bar and lounge area features regional cuisine and beverages including locally roasted artisan coffee. The work of local artists is also on display among a rotating selection of vehicles. 

In the configuration space, customers can look through the list of options and order a vehicle. As an option for existing clients, drivers can drop off and pick up their vehicle at the studio for service at Porsche Beaverton. 

The studio will also offer courtesy vehicles and rideshare transportation options. Test drives are also available. 

Plans are in place to host events and activities for Porsche enthusiasts and the local community, including yoga days and wellness weeks.

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