• by Wayne Friedman , July 19, 2023

Following in the footsteps of other premium CTV platforms, NBCUniversal's Peacock streaming platform is raising its prices for all its options -- the first price hike since it debuted in 2020.

The price for Peacock Premium will be raised to $5.99 a month (up from $4.99), and Peacock Premium+, its advertising-free top programming option, will increase to $11.99 (from $9.99).

The new pricing begins next month.

Peacock has 22 million subscribers as of the end of 2022, up 60% from the previous year.

The price increase comes as all other major streamers have hiked their prices -- Disney+, Paramount+, and Warner Bros. Discovery’s Max.

Most streamers continue to be hit with anywhere from $1 billion to $3 billion in annual net losses.

The most recent price hike came with Max, as part of its rebrand from the former HBO Max. 

Now Max is one priciest advertising-free subscription services at $19.99 a month. The previous HBO Max ad-free plan, which was similar, was priced at $15.99 a month. 

WBD said the new Max plan -- called the “Ultimate Ad-Free” service -- expands its content by more than 1,000 films and TV episodes in 4K UHD.