State Farm is collaborating with The Walt Disney Studios on ads tied to the release of its new film, Disney’s “Haunted Mansion.” which comes out later this month.
The insurer has released an original spot featuring “Jake from State Farm” interacting with Gabbie, the Mansion’s new owner, played by the actress Rosario Dawson.
The spot was created by TMA (The Marketing Arm), along with the Walt Disney Studios and Haunted Mansion team and production house Soapbox.
Called "Property Damage” the ad is part of State Farm's ongoing “What if” campaign, which addresses concerns related to home ownership.
Jake is seen walking with the Mansion’s owner, Gabbie, and explaining how State Farm can help with her insurance needs, including talking to an agent and filing a claim on the State Farm mobile app.
View the spot here.