After rising for the first time in nearly a year in May, the U.S. Ad Market Tracker dipped again in June, falling 1.4% from June 2022.
While U.S. ad spending has been slowing down in recent months, the ad tracker, a composite index of ad spending by big agency holding companies and major independent media agencies compiled by Standard Media Index, should have easier comps starting in July and for next several months, all of which were down in 2022.
June's declines reflects cuts by the top 10 advertising categories, which fell a combined 2.2%, while all others actually increased a marginal 0.3% vs. year ago levels.
Despite advertising sales headwinds among some big digital media companies, digital media continued to take share of total ad spending in June, rising to 66%, five percentage points higher than the share of ad spending going to digital media in June 2022.