Coors Brewing has a new CMO. He is Andrew England, who takes over his new role at the Molson Coors Brewing unit on Feb. 13. Most recently, England served as vice president of international marketing
for Hershey, where he led the candy giant's efforts to expand its sweets portfolio into the broader snacking arena. His cross-category skills in the cookie, cracker and candy segments led to launches
of Hershey's Cookies, Snack Barz and other products. He also was director of the Reese's and Bites franchises. In his new role, England will lead all areas of Coors Brewing's marketing efforts and
focus on increasing the strength and relevance of its brands. The CMO spot had been vacant since the departure of Ron Askew in December 2004.
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