AdRoll has formed a partnership with WooCommerce, an open-source ecommerce platform for WordPress, to help brands track and target online shoppers.
The integration allows WooCommerce merchants to set up AdRoll's marketing automation templates, and automated flows, including email, display ads and social ads in Facebook, Instagram, TikTok and Pinterest.
Marketers can achieve objectives like converting cart abandoners or re-engaging shoppers that left after browsing the store, AdRoll says.
In addition, brands can “leverage their data to create personalized, cross-channel campaigns quickly and easily,” says Vibhor Kapoor, president of AdRoll.
The integration will help WooCommerce clients “leverage their data to create personalized campaigns that increase sales and revenue,” adds Steve Deckert, interim vice president of strategic partnerships at WooCommerce.