• The New York Times, Wednesday, August 2, 2023 2:45 PM

An environmental activist group that calls itself Barbie Liberation Organization issued false news releases and ads pretending to be from Mattel. "Several news organizations fell for an elaborate hoax on Tuesday that claimed that all Mattel toys, including the iconic Barbie doll, would be plastic-free by 2030, starting with a new line of decomposable 'EcoWarrior' dolls made with organic materials including mushrooms, algae and clay," per The New York Times. "The group said it wanted to capitalize on the hype that has surrounded the blockbuster 'Barbie'  film, released last month, and call attention to the use of plastic in toys."

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