Tinder is out with a fresh batch of ads for its brand platform which launched earlier this year, “It Starts With A Swipe,” created in partnership with agency Mischief @ No Fixed Address. 

The campaign received a shoutout earlier this week in Tinder parent Match Group’s letter to shareholders, which described it as “a bold marketing campaign [that] has yielded both revenue acceleration and improved user trends,” for the dating site.  

Tinder’s direct revenue in the second quarter grew 6% to $475 million. The first ads in the campaign debuted in February. 

Melissa Hobley, Global CMO at Tinder, said: "Possibilities are at the center of this global Tinder campaign. Whether that’s a one night stand, summer love or something that turns into a long term relationship. We've cracked a brand platform for the long term that truly reflects the bold, unapologetic and unignorable shift in how youth culture approaches dating and relationships. " 

The new spots include: