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Brands Should Not Shy Away From 'Pride' Efforts

It's not always easy to take a stand and do the right thing, but brands need to keep the long game in mind. "Unfortunately, many brands seem to have forgotten that Pride is a movement, not a moment; a purposeful movement that has stood up against ignorance, fear and hatred," per Muse by Clio. "For the last few years, we've seen an abundance of virtue-signaling and purpose-washing from companies eager to appropriate this storyline (and others) and remain relevant to increasingly diverse, younger consumers."

Read the whole story at Muse by Clio »

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