X Delays Creator Ad Revenue Sharing Payments, Cites Unexpected Demand

A week after announcing a global rollout of its much-vaunted “Ads Revenue Sharing” program for creators, the company formerly known as Twitter has announced a delay in payments. 

In a post on the newly renamed platform on Saturday, X owner Elon Musk said “Interest in ad rev share by content creators has far exceeded our expectations, so will take a few more days to process. Major payments coming soon!” 

The platform’s linked support page acknowledged that X previously said that payments would occur during the week of July 31, and also cited unexpectedly high participation for the delay, adding: “We need a bit more time to review everything for the next payout and hope to get all eligible accounts paid as soon as possible.” 

Musk has touted the revenue-sharing program as designed to enable creators to make their living off of X content. 

X CEO Linda Yaccarino had not posted about the payments delay as of press time. 

Musk announced the revenue-sharing program in February and sent out the first round of payments about two weeks before announcing at the end of July that it was being expanded to all eligible creators globally. 

To be eligible, X users must pay $8 per month to have Blue or Verfied Organization status ($11 per month if purchased from Apple’s App Store or Google Play instead of directly through X), and have at least 500 followres and 15 million impressions on their cumulative posts over the past three months. 

It’s too early to say whether the ad-sharing payments will more than cover the subscription fees, never mind provide an ongoing, living revenue stream for creators.

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