• by Ray Schultz , August 15, 2023

Substack has added a “follow” button to to enable writers to grow their audiences. 

“We built this feature to help maximize—and not replace—subscriptions, which will always be the most important type of relationship on Substack,” the company says. 

Substack contends that a follow is a form of engagement that can lead to a subscription.   

“A follow offers a lightweight way to start a relationship with a writer or reader, with the option to convert it into a subscription at any time,” Substack says. 

It adds that the follow will help writers “stay up to date with what they’re reading, liking, publishing, and subscribing to—through the Notes feed and on their profiles,” Substack continues.