• Ad Age, Monday, January 23, 2006 12:15 PM

Bruce F. Fleming has been named the new CMO for Church & Dwight Co., where he will oversee a consolidation of functions that had been spread among the company's personal-care and household-products businesses. The brands under his supervision include Arm & Hammer, Trojan, First Response and Arrid. Company CEO Jim Craigie decided that marketing responsibilities for the household and personal care units should be combined, a spokeswoman said. "We had a household president and a personal-care president, and it's really after those jobs became vacant that Jim... felt our domestic product groups really should be looked at as one organization," she said. "He felt we could use someone who could bring that kind of oversight to the business rather than have them in separate buckets." Fleming, 48, was most recently CEO of BriteSmile, which earlier this month agreed to sell the largest piece of its business, its associated dental-center franchise operation, to Discus Dental, and has a pending deal to sell its corporate-owned "whitening spas" to another company, Dental Spas. After starting his career at Procter & Gamble Co., Fleming spent 20 years at Johnson & Johnson working on brands such as Reach and Band-Aid. He also served as senior vice president-global head of Novartis' over-the-counter drug businesses.

Read the whole story at Ad Age »