Viewers Boost Time Spent With Ad-Supported CTV

U.S. consumers have demonstrated a greater willingness to watch streaming video with commercial breaks rather than subscription services that typically charge a higher fee for ad-free viewing.

Those ad-supported apps – which include ad-supported video on demand (AVOD) services such as ESPN+ and free ad-supported television (FAST) services such as …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications