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AT&T Campaign Connects Fans To Olympic Team

Fans can send messages to American athletes competing in next month's Winter Olympics in Italy as part of a new interactive campaign being launched by AT&T. The effort includes Web and mobile components and is part of the company's sponsorship of the U.S. Olympic and Paralympic (for disabled athletes) teams. Fans are encouraged to visit a site at ATT.com/TeamUSA to write a message to an individual athlete or the entire U.S. team. Cingular mobile subscribers can also get their messages to athletes by sending a text message to "2USA." AT&T will route the messages to digital inboxes accessible to athletes during the games. The interactive effort is dubbed "Your support. Delivered." It is part of AT&T's overarching "Your world. Delivered." brand campaign, which highlights AT&T's role as a communications-enabler.

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