American Family's New 'Life's Better' Ads


American Family Life Insurance is out a new Round of "Life's Better" spots. The initial batch broke in April to support the refresh of its “Insure carefully, dream fearlessly” platform.   

The company says that “ad recognition and brand linkage have increased significantly” with the “Life’s Better” advertising campaign.  



The new spots, designed to build on the momentum, include three new :30 spots: “Night,” “Drive” and “Car Wash.”  

“Night” tells the familiar story of first-time parents attempting to put their baby to sleep by taking a drive around the neighborhood.  Accompanied by music on the radio (“Stand by Me” performed by Ben E. King), the parents feel safe and secure under the American Family Insurance roof.   

“Drive” stars a newly married couple who experience a hiccup on their drive home after their wedding.  They make it home safely due to the protection they receive as American Family Insurance customers.  

“Car Wash” zeroes in on a special moment between a father and his daughter.  Despite the threat of his car being hit by a car wash sign, Dad’s not worried because he knows his vehicle is protected by American Family Insurance…leaving him to enjoy this special moment.   

Advertising is scheduled to launch this month across a combination of broadcast, spot, digital, and streaming media.  It was created by Elite Media, American Family’s creative agency partner. 



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