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Adidas Originals Plans Global Branding Campaign

Adidas Originals is launching a global brand platform. The effort "pays homage to the Trefoil iconography that’s been used in its marketing and products for over 50 years," per Marketing Dive. "The campaign, which introduces tweaks to the Trefoil’s visual scheme, promotes footwear through a guiding theme around threes. A trio of new short films showcases signature Superstar, Gazelle and Samba shoe models and how their cultural status has evolved over time."

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