• by Danielle Oster , September 27, 2023

Meal delivery brand Factor and fitness brand Barry’s partnered for a “Power Your Potential” campaign intertwining the brands’ specialties.

In part a celebration of Barry’s 25th anniversary, the deal features a line of co-branded nutritionist-informed Fit Fuel meals, snacks, and drinks, designed for an active lifestyle; as well as Factor-themed Barry’s fitness classes, and one-on-one nutritionist sessions with Factor’s registered dieticians.

Factor has carved out a niche for itself in the meal delivery service space with its focus on ready-to-eat meals, and claims to be the leader in that subcategory. That specialty seems a perfect fit to appeal to those more focused on prioritizing fitness than making time to cook, making the collaboration a logical one.

Factor is offering its subscribers a selection of limited-edition Fit Fuel meals and Fit Fuel Power Packs from Sept. 30 through the week of Nov. 4, Fit Fuel meals include selections such as Moroccan-Spiced Shredded Chicken Bowls and Chile-Cilantro Salmon; while the Power Packs feature energy bites, grain bowls, and cold-pressed juices designed to function as “a convenient pre or post-workout companion.”

Factor and Barry’s are also launching a, two-minute TikTok workout challenge called “Show Us What You Can Do in 2,” encouraging viewers to make the most of the two minutes it takes to heat up a Factor meal by staying active with a workout. The “Show Us What You Can Do in 2” video will run for a full month, ending Oct. 26. There’s also a promotional component, offering viewers a chance to win a free year of Factor meals.