Jollibee Celebrates 25 Years In U.S. As Parent Company Pledges Cage-Free Egg Use


Jollibee, one of the world’s largest QSRs with over 1,600 global locations and close to 100 domestically, recently announced its 25th anniversary in the U.S. with food deals, limited-edition merchandise and “Joy Drops.”

Food bundles for $25 to commemorate the anniversary include a 12-piece Chickenjoy Bucket, two sets of a one-piece Chickenjoy combo with Jolly spaghetti, soft drink and a pie and Three Chicken Sandwich Combo Meals with a soft drink and side of fries.

Limited edition merchandise available in store and online includes apparel such as T-shirts, tote bags and bucket hats.

"Joy Drops”  are “tokens of happiness that will (be) shared with followers across social media platforms and in real-life settings.” The tokens include digital vouchers, exclusive merchandise, product bundles and a meet-and-greet with the brand's mascot. And one Joy Drop winner will receive an all-inclusive trip to the Philippines, where Jollibee is based.



Jollibee Foods Corporation, Asia's largest restaurant group and Jollibee parent company, has issued a new pledge to shift to using only cage-free eggs across all its global operations. The company has made the commitment in the U.S. to using 100% cage-free eggs by 2025, and internationally by 2035.

Jollibee Foods Corporation's pledge comes on the heels of similar commitments made by close to twenty other prominent Philippines-based food and beverage groups since the start of last year, including 75% of hospitality groups in the country, according to a release from the nonprofit Lever Foundation, which worked with Jollibee to make the transition to cage-free eggs over the past eighteen months.

The Jollibee Group also recently launched a global sustainability agenda named “Joy for Tomorrow,” which aims to strengthen the company's commitment to sustainable business practices.

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