The Interactive Advertising Bureau has added 12 new members--10 general members and two associate members--it announced Tuesday. The new general members are: Brightcove, Cox Newspapers, Inc., The
Fifth Network, Fidelity Assets, Future US, Harpo Inc., Homestore, Inc., IGA Partners Worldwide, Realtor.com, and ROO. New associate members are Impact Engine, Inc. and Linkstorm.