Acast is on a roll this week.
First, it signed a new partnership with Warner Bros. Discovery to be the company’s exclusive podcast distribution and monetization partner for select brands.
The company will air podcasts from the Food Network, TLC, HGTV, Animal Planet, Discovery Channel and the Travel Channel, including "Curiosity Daily" and "Food Network Obsessed."
Since 2020, Acast has hosted and monetized content from the Warner Bros. Discovery’s Investigation Discovery.
"From bone-chilling investigative true-crime tales to mouthwatering cooking content and everything in between, the premium Warner Bros. Discovery podcast slate truly has something for everyone,” said Veronika Taylor, SVP Creator Network at Acast.
This news comes on the heels of Acast's partnership with Luminary.
In addition, Acast subsidiary brand, Podchaser launched a new advertiser feature called Predictive Demographics. the predictive-language modelallows advertisers to use AI, rather than first-party data, to determine the age and gender of its likely audience.
According to Nielsen's Annual Marketing Report, more than half (56%) of brands said they are “below average,” “average” or “average at best” when it comes to utilizing first-party data.
Bradley Davis, CEO at Podchaser, said the new model will improve targeting results. “We’re making it possible for advertisers to unlock value from podcasts through an audience-first approach and to ultimately discover podcasts with untapped advertising potential."