The Ritz-Carlton Hotel Company kicked off a multimillion-dollar global marketing campaign that focuses on travel as enriching and enlightening.
Created by agency partner Team One, the “Leave Better” campaign invites guests to revel in the transformative experiences and comfort offered by the luxury chain.
The promotion rolls out in several languages and countries, including the United States, Japan, China, Germany, the UAE and Saudi Arabia via a special partnership with the Condé Nast network. It will be viewed across digital video, print, digital display and paid social.
Jamie Kerr, senior director global marketing, The Ritz-Carlton, says the campaign “reflects our commitment to not only honoring our heritage as a luxury hospitality icon, but embracing the desires of our discerning guests. We invite travelers to journey with The Ritz-Carlton to places, moments and spaces that are marked by genuine care only we can deliver, staying with them long after they depart.”
The answer could be enriching classes, cultural programming or hands-on culinary experiences. The ads highlight the brand’s commitment to a personal experience.
"Leave Better" is the latest phase in the brand’s evolution, which has seen the high-end hotel brand expand into new markets — Mexico City, Melbourne, Australia, and Fukuoka, Japan. It also launched The Ritz-Carlton Yacht Collection and revamped its site.
"We really wanted to amplify the before-and-after moment of how The Ritz-Carlton changes you,” said Julie Michael, CEO Team One.
The Ritz-Carlton Hotel Company is part of Marriott International.
Team One is part of the Publicis Groupe. Client work includes Lexus, Barclays, Château Ste. Michelle and Expedia.