In a marketing test, online retailer Amazon.com is offering select users a free three-month membership in Amazon Prime delivery service. The company said the test began in the fourth quarter of last
year and that participants were selected randomly. Amazon Prime was launched last February. For $79 a year, members receive unlimited two-day shipping with no minimum order size. Customers can also
pay $3.99 an item to upgrade to overnight shipping. Amazon wants to "remove barriers" from users sampling the program, company spokeswoman Patty Smith said, adding that once users are exposed to the
program they discover they like it. "We want customers to experience it because we know that once you try it, it changes the way you shop on the site," Smith said.
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