Bravo Shorts To Salute Olympics On NBC.com

  • January 26, 2006
Bravo has teamed with corporate relation NBC to purvey short films about the Olympics on NBC.com. The streaming shorts--ranging in length from 90 seconds to four minutes--feature notables from Bravo hits including "Queer Eye for the Straight Guy," "Top Chef," and "Project Runway." The shorts will be sold as an ad sales package, and are set to start airing a week before the Olympics begin. One vignette will be featured on the Bravo site, to drive Web surfers to NBC's site. Bravo, a program service owned by NBC Universal Cable Entertainment, hopes to reap some of NBC.com's considerable site traffic, and thus capitalize on the growing success of BravoTV.com, which has seen a 100 percent increase in page views and a 25 percent increase in unique visitors, according to the joint press release.

--Erik Sass

Next story loading loading..