Local Ad Spending Won't Keep Pace With National Growth In 2024
- by Robert Williams , October 23, 2023
Local advertising spending next year won't keep up with the national total as political spending grows, a forecast suggests.
Electioneering will help to buoy the U.S. advertising market amid concerns of an economic slowdown. Ad revenue among all media channels will rise 8.6% to $175.6 billion as the presidential election …
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