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Burger King, McDonald's Partner With Fila, Crocs

It's the mashup du jour -- fast food and fashion. "Burger King in Brazil has teamed with Fila on a fashion collection inspired by its flame-grilled food that is accompanied by a campaign, 'The Collab Born from Fire,'" per Marketing Dive. "Similarly, McDonald’s in Canada partnered with Crocs for a limited-edition line of shoes, socks and Jibbitz charms inspired by brand mascots Grimace, Birdie and the Hamburglar."

Read the whole story at Marketing Dive »

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