• by Karlene Lukovitz  @KLmarketdaily, December 18, 2023

Walmart+ club members have had access to the normally $5.99-per- month, with-ads Essential tier of Paramount+, at no additional charge, since August 2022.

The perk is aimed at driving customer acquisition and retention for Walmart+ and adding reach to attract advertisers to Paramount+.

Now, Walmart has quietly made it possible for Walmart+ members to upgrade to the newly merged, ad-free Paramount+ with Showtime plan, at a substantial discount.

Paramount+ with Showtime normally costs $11.99 per month, or a discounted $119.99 if prepaid for a year.

Walmart+ members can now get the ad-free plan for $64.99 per year, which works out to $5.41 per month.

The newly available option was confirmed to TVanswerman, but isn’t yet being promoted on the Walmart+ benefits page.

The companies have not disclosed the terms for sharing advertising revenue, consumer data and now subscription fees.