The rate base increased to 2 million, effective with the February issue, from 1.9 million in 2005. When the title was acquired by Disney in 1992, the rate base stood at 200,000, and has had an average annual increase of 100,000 over the last ten years.
Family Fun also increased its ad pages in 2005 to 722 from 643 the previous year for a 12.3 percent increase, according to figures from the Publishers Information Bureau. The magazine has several tailored marketing programs, including partnerships with the World's Fair for Kids and the Bronx Zoo.
The title is targeted to parents with children ages three to 12, and provides coverage of creative activities, birthday party ideas, kid-friendly vacation spots, family cooking, crafts, home technology solutions, and related articles.
"Our readers turn to Family Fun because of its great ideas and interaction with other families," said Jonathan Adolph, editor. "The newly designed magazine gives them more of what they love best." Family Fun Publisher Mary Beth Wright characterized the rate base increase as "a testament to the positive reception this magazine has received from readers nationwide."