Publishers Expect To Grow Digital Subscriptions in 2024: Study

Most publishers expect to pursue digital growth in 2024, according to a study by the Alliance for Audited Media (AAM). 

Of the publishers surveyed, 74% are hopeful about growing digital subscriptions and see this as an area of focus.   

And 34% expect ad revenue to grow in 2024 while 29% foresee increased revenue from sponsored content. Of those surveyed, 35% will allocate resources to developing advertising solutions. 

In 2023, 60% saw an increase in digital subscriptions, and 31% developed new products for advertising clients. In addition, 26% implemented cost-saving programs. 

Asked if they had integrated AI into their businesses, answers were split evenly between yes, not yet, no and not sure. 

Meanwhile, the respondents have set these professional goals for themselves in 2024 (in no particular order). A sample:

  • Increase digital subscriptions while building content in print
  • Grow digital subscriptions
  • Increase revenue, cut expenses 
  • Creativity
  • Reduce print products and distribution 
  • Continue to grow our digital footprint
  • Implementation of new research resources 
  • Streamline the sales process
  • Grow in all departments



AAM surveyed 35 audited publisher clients. 




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