ABC Scores Another Super Bowl Sponsor: The NFL

  • January 31, 2006
ABC added another advertiser to the list of sponsors for its coverage of the NFL's Super Bowl XL on Feb. 5: the NFL. The league Tuesday morning said it would air a 60-second spot during the Big Game that would celebrate the 40th anniversary of the Super Bowl and pay tribute to the "NFL Nation." The spot features groups of football fans in different settings - from two young boys, dressed in Peyton Manning and Michael Vick jerseys watching two older boys playing football in a park, to Chargers fans wearing LaDainian Tomlinson jerseys at the beach, to Lions fans, one in hard hat, at a manufacturing plant. -- Joe Mandese
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