• by Teresa Buyikian , January 16, 2024

Taco Bell’s longtime Cinnamon Twists dessert item is getting a makeover courtesy of Uber Eats.

Today the taco chain announced its new partnership with Uber Eats for the launch of Cinnamon Twists Cereal, a miniature version of the chain’s crispy dessert sprinkled with cinnamon and sugar. The cereal is only available for a limited time through the Uber Eats app.

"We took your go-to crunchy, cinnamon-y twists and turned them into a cereal for the first time ever,” according to a news release from Uber.

Members of Uber One, the Uber Eats and the Uber rideshare combined loyalty app, get first crack at the limited-edition cereal box. From Jan. 16-18, Uber One members nationwide will be able to order a box with no purchase necessary. Beginning Jan. 16-22, Uber Eats customers in New York City, Chicago, Atlanta, Los Angeles, Miami and Dallas, can get a mini-cereal box with free delivery on any Taco Bell breakfast order placed by 11 A.M. via the app, while supplies last.

The promo also benefits Taco Bell loyalty members. The first 500 Rewards Members can also get a box of Cinnamon Twist Cereal for free as part of the chain’s scheduled Tuesday Drops on Jan. 23.

Also from Jan. 16-22, customers that miss the free box cereal can redeem $5 off and receive a free Cinnamon Twists with any Uber Eats Taco Bell breakfast order of $15 or more at participating U.S. locations while supplies last.

The new LTO cereal is not available in stores or with pickup orders, only through the Uber Eats and Rewards platforms.