Metro By T-Mobile Airs First Super Bowl Spot In Spanish

Metro by T-Mobile will air its first Super Bowl commercial in the big game's Spanish-language broadcast on Univision.

The 60-second spot — developed in partnership with creative agency of record OKRP — will run in the second quarter during the seventh commercial break. The Super Bowl will air Feb. 11.

"Univision’s Super Bowl broadcast in Spanish is a historic first … and a natural choice to make Metro’s Super Bowl debut,” said Clint Patterson, Prepaid CMO at T-Mobile. “We’re on a mission to serve the underserved by cutting the B.S. in prepaid, and we can’t wait to share who is joining us on that mission at the Super Bowl.”

Metro teased its upcoming spot in a social video on Instagram and TikTok.

Metro says its the top prepaid wireless provider for Spanish-speaking customers in the U.S. with more than 6,200 store locations across the U.S. and Puerto Rico, including underserved neighborhoods.



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