WPP Expands Telefonica Account Across Latin America

WPP has expanded its remit with Telefónica across Spanish-speaking Latin America following a competitive pitch. 

The holding company has created an entity called Blue Spark Partnership to service the expanded account that will focus on strategy and creative work for the brand across the region.  



The Blue Spark Partnership team will be led by VML, which was launched in October 2023 following the merger of Wunderman Thompson and VMLY&R. 

Blue Spark will work across Argentina, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay and Venezuela and will also comprise four "centers of excellence” in strategy, social media, owned media and trade media. 

WPP has worked with the client for 15 years. Prior to the expanded remit VMLY&R led the account, working with other WPP shops including Design Bridge, Ogilvy and Kantar.  

The Blue Spark Partnership was created by John Lynn who leads VML’s Latin America operations and will be led by WPP Global Client Lead Sebas Muriel. 

VML is also the agency of record for Vivo a Telefónica company in Brazil, and the strategic and creative agency of record for Movistar, a Telefónica company in Spain. 

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