• by Teresa Buyikian , February 1, 2024

Chuck E. Cheese is doubling down on its brand equity. In addition to the chain’s recently announced new reality game show based on its fun center arcade games, it is releasing its first cookbook.

The all-ages "Chuck E. Cheese and Friends Party Cookbook" features recipes for events such as game nights, sleepovers and Halloween parties. Some of the party themes, based on the chain’s characters, include Jasper T. Jowls’ Howlin’ Hootenanny, Helen Henny’s All-day Breakfast Sleepover and Chuck E.’s Game Night.

The cookbook’s wide array of recipes include such items as French toast dippers and quesadilla pizza – both notably not served at Chuck E. Cheese restaurants. The book also has games, jokes from the franchise’s pizza chef character Pasqually P. Pieplate, and links to video dance parties like DJ Munch’s remix of “Chuck E.’s Happy Dance” and the “Spring Break Breakdance.”

The cookbook is available for presale at Walmart, Amazon, Target, and on the Chuck E. Shop.

Additionally, the chain has released a new Chuck E. Cheese & Friends Coloring & Activity Book with original illustrations to color, puzzles, mazes and crafts.

These books are the latest development in the growing collection of Chuck E. Cheese licensed merchandise at retail locations and online, which also includes apparel, accessories, toys, and collectibles.

Separately, the family fun center also announced this week that it will commemorate Leap Day on Feb 29 by giving away free All-Day Jump Passes to children under 52 inches tall who visit Chuck E. Cheese Trampoline Zones. These zones are in more than 100 fun centers nationwide in California, Florida, Illinois, Maryland, Missouri, New York, Texas, Virginia and Nevada.

According to the announcement, “the Trampoline Zones are part of an ongoing, $300-million fun center remodel initiative to meet the active play needs of young children that improve their cognitive, physical, social, and emotional well-being.” The one-day pass coupon is available on ChuckECheese.com. 

Also, beginning Feb. 5, guests at all fun centers nationwide will receive 1,000 bonus e-tickets with any purchase of 60 minutes or more of All You Can Play Games, with a coupon also available at ChuckECheese.com.