fast casual

Red Robin Gets Juicier With Juicy Couture

Like it or not, 1990s fashion is making a comeback. Along with tube tops and overalls, the ubiquitous Juicy Couture velour track suit is reemerging in a red-hot collaboration with Red Robin Gourmet Burgers restaurants.

Along with this week’s launch of the chain’s “juicier” burgers (now prepared on flattop grills), Red Robin has joined forces with Juicy Couture for “The Juicier Collection.” The limited edition “tomato red” track suits are emblazoned with custom crystal diamanté "Juicier" on the lower back and rear end, along with the Red Robin logo on the chest and hip.

"As Red Robin continues its renaissance with the launch of our juicier, more flavorful burgers, we're teaming up with Juicy Couture to give fans an unexpected and fashionable way to celebrate with us," said G.J. Hart, Red Robin's president and CEO in the release. "This limited-edition collection is a recipe for a bold fashion statement."



Available as a complete set of jacket and pants, the “Juicier” collection, in sizes small to 3X, retails for $169, including tax, fees and shipping, and is available at Red Robin's Instagram Shop or on the Instagram app.

The brand will utilize social for promotion, prompting customers to use #RedRobinxJuicyCouture and following and tagging @redrobinburgers and @juicycouture.

Next story loading loading..