automotive

Mercedes-Benz Launches G-Class 'Diamonds' Limited Edition


Mercedes-Benz is launching a global campaign tied to its limited edition “Stronger Than Diamonds” G-Class.

Just in time for Valentine’s Day, the video shows an elegantly dressed woman opening a jewelry box to find a Mercedes-Benz vehicle key fob. She goes on to thoroughly examine the vehicle’s exterior and interior.

Set to a cover of “Fever,” the 60-second video from teamx is running on Mercedes-Benz' social media channels.

Production of the vehicle is limited to just 300 units worldwide. A special rosewood grey paint was developed exclusively for this special edition. A 0.25-carat diamond is set into all four stainless steel door locking pins, while the exterior door handles feature an embossed diamond logo.

Even the vehicle key has a unique design, with a genuine silver badge bearing the name of the special edition and diamond insignia.

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The front passenger grab handle and illuminated door sills are adorned with finely crafted “Stronger than Diamonds” branding in stainless steel. Each vehicle includes a custom indoor car cover in an exclusive design.

Customers receive a certificate from the Responsible Jewelry Council (RJC) assuring that the diamonds originate from ethically, socially and ecologically responsible sources.

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