Target Partners With Diane Von Furstenberg

Target is once again partnering with a top designer for a line of goods.

This time it's iconic fashion brand Diane von Furstenberg, and the collection will include both apparel and home decor. 

“The Diane von Furstenberg for Target collection is a collaboration between the fashion designer and her granddaughter, Talita von Furstenberg,” according toUSA Today. "It will be available beginning March 23 both in stores and on Target's website, while supplies last.”

Target is also offering a chance to shop the collection early at a public event March 15-16 at The Shed in New York City.



The big-box retailer announced the partnership amid a sales slump in apparel and other discretionary categories, notes Business of Fashion.

“Known for creating the wrap dress 50 years ago, von Furstenberg's collection wouldn't be complete without her well-known silhouette,” according toPeople. “And as to be expected from a DVF collection, everything will include bright colors and prints.”

The collection will include a selection of beauty products. 

“With the exception of fragrances, DVF hasn’t really ventured into the beauty space, so these products may also prove to be top sellers,” according to Yahoo Life. "The designer is beloved for her iconic wrap dresses that come in gorgeous colors and prints and flatter everyone. DVF wrap dresses are expensive, though — I’m talking well over $200 in some cases. The prospect of snagging DVF wrap dresses at Target for under $100 is absolutely reason to celebrate."

The collection is large, over 200 pieces. 

“Presented as her largest brand collaboration to date, the designer didn’t merely stick to the familiar for the occasion, either,” according toVogue. “Along with wrap dresses, cargo pants, sweaters, outerwear, activewear, loungewear, and intimates, there will also be beauty, home decor and even made-to-order furniture that can be customized in one of seven exclusive Diane von Furstenberg for Target fabrics.”

The designer has already been using one of the tote bags from the collection for the past few months.

“Bedecked in a geometric black and white vintage wave print from the label’s 1970s archives, it’s the rare sort of piece that defines the DVF aesthetic without the sticker shock of the mainline brand,” per Vogue.

Target has collaborated with a slew of designers over the past several decades including Missoni, Marimekko, Michael Graves, Zac Posen, Phillip Lim, Lilly Pulitzer and Isaac Mizrahi.

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