• by Ray Schultz , February 27, 2024

Substack's most profitable newsletters are ranked on a leaderboard based on the number of paid subscribers. Only one exceeds circulation of 1 million.  

The newsletters and their subscriber totals on Substack are as follows:

1. Letters from an American—1.4 million 
2. Lenny’s Newsletter—600,000 
3. The Pragmatic Engineer—500,000 
4. Racket News—404,000 
5. The North Star with Shaun King—345,000 
6. Robert Reich—319,000 
7. Outside Voices—311,000 
8. Popular Information—303,000
9. Steady (by Dan Rather)—391,000 
10. House Inhabit—293,000 
11. The Bulwark—279,000 
12. Unreported Truths—245,000
13. Your Local Epidemiologist—224,000
14. Noahpinion—184,000 
15. The Weekly Dish—158,000
16. The Isolation Journals—155.000 
17. Slow Boring—123,000 
18. Huddle Up—121,000 
19. Tipping Point Prophecy Update—119,000
20. The Martyr Made Substack—85,000