American Family Extends 'Life's Better' Campaign With 3 New Spots


American Family has released a new series of “Life’s Better” commercials, extending a campaign that began a year ago.   

Three new commercials, created by Elite Media, American Family’s creative agency partner, debut this month, showcasing what the agency calls “an evolution of last year’s storytelling, personal resonance and cultural relevance.”  



Neighborhood” stars Derek Jeter, a long-time brand ambassador for American Family.  This is former Major League Baseball great’s first appearance in the “Life’s Better” campaign. Passing a kid aiming for the big leagues, two future rocket scientists and a budding prima ballerina in a local neighborhood, Derek helps to emphasize that when you feel totally protected, “your family is free to pursue their dreams.”  

United” features new American Family pitchman Caleb Wiley of Atlanta United FC and who has been named one of American Soccer Now’s Top 20 “Young Americans to Watch.”  In the spot, Wiley encourages a young soccer player and helps remind American Family customers how its agents are here to help you feel protected. The call to action: “Get a quote. Find an agent.” The spot is also designed to build on American Family Insurance’s current partnership with Atlanta United.   

Harp” emphasizes the brand’s red roofline and depicts an intimate family scene involving parents with their daughter as she practices the harp. The harp then brings the insurer’s jingle to life in a new way that helps close the storyline.   

The new commercials will be seen across broadcast, cable and social media channels. 

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