MoneyGram Selects 4 Agencies For AOR Duties

Fintech company MoneyGram has announced four agencies as its agency of record.

The wins follow a competitive review.

MoneyGram has selected Prophet for brand strategy, Cutwater for creative, DEPT UK for social and iProspect for media.

Cutwater will spearhead brand platform development, creative, and production. Upcoming initiatives are will include TVC, OLV, social, retail and display.

“As we invested in the transformation and growth of the MoneyGram brand, we decided to bring on the best-of-the-best in each category. The benefit of our global, digital-first business is that we can tap into a diverse range of talent from around the world. Our internal team works exceptionally well across functions, so we were confident we could work with our new agency partners in that capacity, as well,” MoneyGram Chief Marketing Officer Greg Hall, told Accounts on the Move.



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