TikTok Launches 'Change Makers Program' For Creators

TikTok is continuing its efforts to boost its public image while simultaneously fighting the U.S. government's attempt to ban the platform.

On Tuesday, the ByteDance-owned app announced its “Change Makers Program,” which highlights fifty creators across the globe who create content that aims to make a positive impact.

More specifically, TikTok will feature influencers like Barbara Costello (@brunchwithbabs), who offers “judgment-free advice,” JT Laybourne (@jt_laybourne), “whose journey of overcoming adversity has been a source of strength for those with heart conditions,” “sustainability champion” Franziska Trautmann (@ecofran), Caulin Donaldson (@trashcaulin,) “who share their passion for recycling and ocean conservation,” and more.



Creators involved in the 6-month-long program, which TikTok is calling its “first-ever global social impact creator elevation program,” will receive the platform's support in building communities, reaching new audiences and unlocking “real-world opportunities,” like driving impact around their dedicated causes through closer connection to non-profit organizations.

Part of the program also involves a grant. TikTok says it will donate $1 million to over 30 global and local non-profit organizations supporting a variety of causes, which will be made up of a $25,000 direct donation made on behalf of every Chang Maker included in the program.

TikTok's charitable donation, which could seem minimal for an $100 billion company, but it furthers recent attempts at boosting its public image, following a TV ad spot opposing the ban and an economic impact report stating that the platform generated $14.7 billion for American SMBs in 2023.]

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