Goodman Takes Creative Reins As Bald ECD

The creative agency Bald has tapped Doni Goodman as its new executive creative director.

Founded in 2022 by strategist Hillel Hurwitz, Bald is located in Atlanta, New York and outposts around the globe. The agency counts Verizon, KPMG, Lemonade Insurance and Kellogg’s among brand assignments.
Goodman, a 15-year ad vet, has worked at various agencies, such as R/GA, 360i, McCann, Arts & Letters, VaynerMedia and Havas. 
His creative accounts include Google, Microsoft, Spotify and digital campaigns for three Disney Broadway shows: "Aladdin," "The Lion King" and "Newsies." Notable projects also include co-founding the AI travel startup Roam Around and contributing to the rebranding of Grindr.
“What Bald does best is weave the thread between strategy, creative and marketing,” said CEO Hurwitz. “With Doni as our creative lead, and his deep experience in the advertising and branding world, we're uniquely positioned to take the solutions we offer to brands to a whole new level.”

Goodman's remit is to attract the next wave of innovative partnerships.



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