• by Fern Siegel , June 4, 2024

Kohler Co., a leader in kitchen and bath design, launches an integrated campaign in partnership with Flamingo Estate, creating three green heritage colors available on various products.

The Heritage Greens campaign — “From Green, Beauty Blooms” — was shot on location at the luxury Flamingo Estate in Los Angeles.

This is Flamingo's first TV work.

Developed with Kohler’s longtime media agency PMG, the campaign showcases the expanding Heritage Colors Collection with fresh green, aspen green and teal. Creative was handled in-house.

The campaign runs through August across linear, CTV, OOH, print, digital display and video, social and search. Takeovers across digital and social platforms run from Condé Nast to Pinterest.

“We spent quality time at Flamingo Estate soaking in the atmosphere, absorbing the essence, feel and depth of colors. Our personal experiences exploring the property inspired our creative process and allowed us to capture the quiet beauty that nature evokes — helping connect audiences with the same feeling," Anthony Reeves, vice president, global creative at Kohler, told Agency Daily.

Flamingo Estate is a high-end lifestyle brand and property owned by Richard Christiansen, who also harvests on his property. Kohler invited him to help reimagine a modern-day presentation of its palette.