Morkowski, Dziurbiejko

Stagwell’s European ecommerce agency Brand New Galaxy is being folded into flagship media agency Assembly.  

According to the agency, the consolidation was the “natural next step” in the relationship between the two Stagwell brands.  

Stagwell acquired Warsaw-based Brand New Galaxy in 2022, a year after the shop joined Stagwell’s global affiliate program. The holding company established the program in 2021 to help expand its global footprint.   

Galaxy has a staff of 400 serving clients including Lindt, Ceer, Lenovo, Fossil Group, and Virgin Mobile.   

The move will integrate attitudinal, behavioral and transactional data under Assembly’s AI-powered platform and operating system, which is branded “Stage.”  

Senior executives from Brand New Galaxy will join Assembly's global leadership team, including former CEO Piotr Morkowski who is now Assembly's global digital commerce CEO. Julia Dziurbiejko and Kacper Kos assume the roles of global digital commerce COO and global head of digital commerce, respectively.   

"Since we acquired Brand New Galaxy in 2021, the agency has been essential to accelerating commerce-driven solutions for our clients. We believe this combination is the right step to bring the best minds in the industry together with a broader spectrum of digital services designed to drive full-funnel growth and engagement," said Mark Penn, Stagwell's chairman and CEO.  

Separately, Stagwell announced the addition of Baltic region production and design agency Not Perfect Network as an affiliate. Clients include the Carlsberg Group, Beam Suntory, NATO, and the Lithuanian Red Cross. Additionally, the agency is behind the largest global civic initiative in fighting Russian disinformation in the context of the Ukranian war called Call Russia.