'My Spotify' Offers Updates On Personal Listening Habits

In case users are curious about what and when they listen to certain artists, and how many times per day, Spotify is introducing “My Spotify,” which builds on the app’s hub of new personalization features.

Over the next several weeks, listeners living in the U.S., Canada, U.K., Ireland, Australia, and New Zealand, will begin seeing homepage banners and personalized messages highlighting their in-app listening habits.

For example, messages might let a user know they listened to Doja Cat 58 times last month, or that a specific song by Bright Eyes is typically their main pick before noon. The messages will also prompt listeners to “listen now” to whichever artist or algorithmically-made playlist is being showcased.

In general, it’s a move that amplifies the music streaming platform’s “Made For You” hub and its goal of making every suggestion feel tailored for one unique listener. Or, or as Spotify says, it’s “an ever-evolving personalized soundtrack” for “every one of our 615 million-plus users.”



Spotify hasn’t said when or how frequently personalized messaging will appear during a user’s experience, but the rollout campaign will feature real Spotify users and “credible voices in culture” like artist and designer Carly Mark, actor Ewen Bremner, publicist Gia Kuan, and FC Barcelona players Lucy Bronze, Salma Paralluelo and Alejandro Balde.

At the company’s first NewFronts presentation this Spring, executives pushed the power of personalization (in addition to video), including new and old features like the daylist, DJ, Blend, Discover Weekly and Daily Mix, all of which can be found in the “Made For You” hub.

The company claims these features, as well as personalized stations and year-end recaps like Spotify Wrapped, are fan-favorite experiences, and will continue to gain attention and expansion.



1 comment about "'My Spotify' Offers Updates On Personal Listening Habits".
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  1. John Grono from GAP Research, June 12, 2024 at 12:30 a.m.

    Gees, 615 million-plus users is a massive number.

    I wonder what the definition of "user" is.   Is it Use it daiily, weekly, monthly, annually?   Why aren't we told?  Also, what duration ... is it the antiquated 2 second rule?

    Oh, and given that the global users are 615 million-plus in a global population of 8,118 million people doesn't that mean a reach of 7.5% globally.

    It's amazing that big figures aren't always as big as they seem.

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