How Big Is 'Michael CeraVe' Going To Clean Up At Cannes?

It was a big night for WPP at this year’s Clio Health Awards ceremony. WPP's agencies earned more awards than any of its competitors, winning 50-plus trophies across Grand, Gold, Silver, and Bronze categories. ,  

The wins included eight Grand Clio awards, including Network of the Year (VML) and Agency of the Year (VML Madrid). VML secured a total of 34 accolades, including two Grand Clios and nine Golds. 



Ogilvy PR won five Grand Clio awards for “Michael CeraVe,” its viral  Super Bowl campaign led by WPP Onefluence that was inspired by online rumors that actor Michael Cera was involved with the CeraVe brand. (Aside from the campaign, he’s not.) 

VML took home two Grand Clios for ”Dogs Without Borders” an innovative project that trains rescue dogs to diagnose breast cancer for the French-Brazilian Society of Oncology (SFBO). VML New York and Ogilvy PR were also among the top three finalists for the Agency of the Year category. 

Find a complete rundown of the Clio Health Awards winners here.  

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