Moms Are Early Adopters Of AI

Artificial intelligence (AI) is finding its way into the mainstream of everyday lives, bringing with it advances in technology that have transformed the way we work and go about our daily activities. As chief household managers, moms are embracing AI faster and more often than any other family member.

In a study of 500 moms, from Baby Boomers to Gen Z who have at least one child under 18 at home, an astounding 54% of all moms said they’re are using AI daily. 

How Moms Use AI in their Daily Activities

Moms use AI most often to control variables in their home such as air-conditioning, home security, and lighting. Moms across all generations use AI equally for their child’s education (15%). Gen Z moms use AI more than other cohorts for household chores (23%), more than twice as often as ,illennial moms, Gen X and Boomers (10%). When it comes to meal planning, Gen Z moms use it three times more often than the other three cohorts of mothers.



Surprisingly, 24% of Gen X and boomer moms use AI for purchasing products, which is substantially more often than Millennial or Gen Z moms do at 11%. This may be because older moms are more loyal to the brands and products they purchase than their younger counterparts.

Gen Z moms are more likely to use AI for entertainment (30%) than either millennial moms (17%) or Gen X moms (24%).

The survey found that the household tasks that moms would most like to use AI for are waking up kids, laundry, and doing dishes.

Who is Most Likely To Use AI?

It is not surprising that younger moms -- Gen Z at 53% and millennial moms at 55% -- use AI more in their daily lives than Gen X mothers (49%).

Gen Z moms use AI more often during the day than any other generational segment. The survey found that over 50% of moms say they are comfortable using AI.

Moms Want to Know AI is Safe for their Families

Gen Z mothers lead the way as the major adopters of AI, but also fear it more than any other generation, with worries of privacy implications, mistakes, and the lack of human emotion when interacting with it.

Moms across all generations are most comfortable using AI for educational purposes, meal planning, household management, shopping, and entertainment. They are least comfortable using AI for finances, pet care, and travel planning.

Interestingly, only 43% of moms are comfortable buying their children toys that include AI features such as storytelling, cloned voices, and information distribution.

Cost is an Issue

Moms might believe that AI will make their world a better place, but they aren’t willing to pay more for it. Only 28% of all moms are willing to pay more for a product that has AI built into it. While they enjoy the timesaving elements of AI, they don’t want it to impact their wallets.

1 comment about "Moms Are Early Adopters Of AI".
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  1. Tenaya Young from Grace Creative LA, July 2, 2024 at 2:34 p.m.

    How exactly are Boomer moms using AI and are they using it intentionally? 

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