Sue Bird, Megan Rapinoe Unveil New Sports/Culture Series At Cannes

CANNES, France -- A Touch More, the production company founded by elite athletes Sue Bird and Megan Rapinoe Wednesday unveiled the launch of "A Touch More Live," a new audio and video sports and pop culture podcast series distributed by Vox Media.

The show, which was originally piloted by Bird and Rapinoe as an Instagram Live series during the pandemic, will feature weekly episode across all major platforms, including Apple, Spotify, YouTube, Instagram, TikTok, and more.

The video podcast will also be co-distributed by TOGETHXR, the media and commerce company also co-founded by Bird, and world class athletes Alex Morgan, Chloe Kim, and Simone Manuel.

Bird and Rapinoe revealed the partnership at Stagwell’s Sport Beach at the Cannes Lions International Festival of Creativity during a live taping of the show.

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