Globant Announces New Creatively Driven Marketing Services Network


Marketing technology firm Globant announced today in Cannes the launch of Globant Gut, a network that will combine its mar-tech services with those of creative agency Gut, which it acquired last year, along with previously acquired agencies Habitant, Ad_bid, KTBO, and Vertic.  

This new organization will leverage specialist teams spanning advertising, strategy, marketing technology, content, design, media, commerce, and product innovation.  

Globant GUT will be led by Wanda Weigert, Globant's Chief Brand Officer, who will work closely with Gastón Bigio and Anselmo Ramos, founders of GUT; Pepe Chamorro and Fernando Martínez-Corbalán, founders of Habitant; Sebastian Jespersen and Mads Petersen, founders of Vertic; Jaime López and Jorge Camargo, founders of Ad_Bid; and Armando Ortigosa, founder of KTBO.  

The network will comprise 8 studios specializing in: 

  • Marketing Strategy  

  • Advertising (operated under the GUT brand) 

  • Full-funnel Media  

  • Content 

  • Marketing Technology 

  • Design  

  • Product  

  • Commerce  

"When ad nerds and tech nerds come together, there is no limit to what we can create," stated Ramos. "And now we will have an even greater ability to bring brave creativity to every aspect of the marketing landscape," he added. "This is the next step on our journey to become the most diverse, creative, and influential agency Network in the world."  

Gut was acquired by Globant in November of 2023 following a record-breaking year for the agency, which was named Cannes Lions Independent Network of the Year after winning 35 Lions, including 3 Grand Prix, 8 Golds, 12 Silvers, and 12 Bronzes across its Network. 

Besides taking a key role in the new Network leading the Advertising Studio, Gut will continue to operate separately with Bigio and Ramos leading the agency along with Global CEO Andrea Diquez.  

Gut now has offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam and Madrid.    

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